Miller Design Lab w/ Nema Adel
Miller Design Lab is the creative hub of the Miller Genuine Draft brand. The brief was to show how ‘customisation’ is used to create ‘exceptional moments’, in a way that resonates with the audience of Concrete Playground. We also had to feature a Jeff Staple x Bellroy bag, and make that a seamless integration — all while showing Nema’s artistic practice. It was tricky, but we pulled it off.
Read more about the campaign here.
Client: Miller Genuine Draft
Agency: Connecting Plots
Production: Reuben Gibbes w/ Concrete Playground
Camera Op/Director/Editor: Reuben Gibbes
Talent: Nema Adel