Miller Design Lab is the creative hub of the Miller Genuine Draft brand. The brief was to show how ‘customisation’ is used to create ‘exceptional moments’, in a way that resonates with the audience of Concrete Playground. We also had to feature a Jeff Staple x Bellroy bag, and make that a seamless integration — all while showing Nema’s artistic practice. It was tricky, but we pulled it off.

Read more about the campaign here.

Client: Miller Genuine Draft

Agency: Connecting Plots

Production: Reuben Gibbes w/ Concrete Playground

Camera Op/Director/Editor: Reuben Gibbes

Talent: Nema Adel

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