Miller Design Lab w/ Nema Adel

Project Details

Miller Design Lab is the creative hub of the Miller Genuine Draft brand. The brief was to show how ‘customisation’ is used to create ‘exceptional moments’, in a way that resonates with the audience of Concrete Playground. We also had to feature a Jeff Staple x Bellroy bag, and make that a seamless integration — all while showing Nema’s artistic practice. It was tricky, but we pulled it off.

Read more about the campaign here.

Production Credits

Client: Miller Genuine Draft
Agency: Connecting Plots
Production: Reuben Gibbes w/ Concrete Playground
Camera Op/Director/Editor: Reuben Gibbes
Talent: Nema Adel